IQ Istrian quality

Istrian malvasia... This harmonious, melodic phrase rolls off the tongue, tickles the fantasy, recalls precious memories. In fact, malvasia is much more than just a wine variety - it is a key to Istria’s identity. Like Istria, malvasia is gentle and alluringly. To taste malvasia is to hear the song of Istria.

Today we are witnessing the rise of this exceptional varietal. Cheered on by enthusiastic connoisseurs, malvasia is overcoming the barriers of prejudice. Steeped in history, this gentle wine is becoming a trendsetter.

The acclaim won’t be achieved through high yields and record-breaking harvests. Quantity is irrelevant. The only criteria that matters here is quality.

It wasn’t difficult for us to decide that the ‘Q’ in IQ should be a development directive regarding quality, not quantity. Because Istria is a small peninsula, we simply cannot produce a great deal of any one thing. But everything we have is dear to us.

In countries recognized as stars in the wine universe, quality standards are set by citizens who honor their heritage. The same is true for Istria: we are committed to protecting our region’s natural beauty, history and identity as an important place on the ancient wine road. We are proud of Istria’s natural attributes, and its genetic membership in the prestigious circle of Mediterranean wine growing regions.

The rules of the game have been set by the standards of the IQ, the Istrian mark of quality. The dedication of Istrian vintners will be rewarded with the greatest recognition: quality on par with Europe’s finest wine regions.