IQ and Istrian malvasia. Sounds good, but it’s the story behind the mark that gives it meaning.

In the last three years, VinIstra, the Association of Istrian Wine Producers and Growers, has taken meticulous quality control from concept to detailed system. We have undertaken this arduous journey for two reasons: 1) As an integral part of the Mediterranean, wine is essential to our lives; 2) Istria is committed to claiming our place in the world of fine wine.

The power of Europe’s important wine growing regions is their insistence on the characteristics of quality and uniqueness. We believe that the strength of Istria’s wine future lies in the uncompromising quality of our own unique wine – Istrian malvasia.

The ‘IQ’ certification ensures that every step of the way – from the vineyard, to the winery cellar, to the wine in the bottle – the Istrian malvasia has been grown and produced using the most rigorous quality standards.

Most importantly, the ‘IQ’ mark is our guarantee to wine lovers worldwide that they can trust and enjoy the wine in the bottle. And rest assured that in the coming years we will continue to take Istrian malvasia to even greater heights.

Ivica Matošević
President of the Association of Istrian Wine Producers and Growers (VinIstra)